{"id":18361,"date":"2018-03-06T21:58:42","date_gmt":"2018-03-06T21:58:42","guid":{"rendered":"https:\/\/www.michaeldempsey.me\/blog\/?p=18340"},"modified":"2019-11-30T21:20:47","modified_gmt":"2019-11-30T21:20:47","slug":"moving-from-a-default-trust-to-default-skeptic-society","status":"publish","type":"post","link":"https:\/\/www.michaeldempsey.me\/blog\/2018\/03\/06\/moving-from-a-default-trust-to-default-skeptic-society\/","title":{"rendered":"Moving from a default trust to default skeptic society"},"content":{"rendered":"<p id=\"fc3d\" class=\"graf graf--p graf-after--figure\">I\u2019ve been spending a lot of time thinking about how new forms of AI and machine learning will shape society over the next decade. One area I\u2019ve gone deep on is how\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/notes.michaeldempsey.me\/post\/159418832409\/audio-video-manipulation\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/notes.michaeldempsey.me\/post\/159418832409\/audio-video-manipulation\">the widespread manipulation and generation of digital assets<\/a> will manifest itself in our daily lives.<\/p>\n<p id=\"1409\" class=\"graf graf--p graf-after--p\">My main takeaway in my research thus far is this:<\/p>\n<p id=\"8a30\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">We are moving from a default trust society to a default skeptic society.\u00a0<\/strong>Or put another way, while today humans largely trust what they hear\/see, tomorrow they will not.<\/p>\n<h4 id=\"a349\" class=\"graf graf--h4 graf-after--p\">How did skepticism creep into society\u00a0today?<\/h4>\n<p id=\"7eac\" class=\"graf graf--p graf-after--h4\">In my lifetime I\u2019ve seen this shift towards skepticism take place. ~10 years ago, people believed what they could see in relative high fidelity and what they were told in major media outlets. Photoshop made people skeptical of incomprehensible images. Smartphones, social media, and internet publishing has given to the rise of clickbait and \u201cfake news\u201d making society in 2018 increasingly more skeptical about internet content (and\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.wired.com\/story\/inside-facebook-mark-zuckerberg-2-years-of-hell\/\">the platforms that push it<\/a>) than in 2017.<\/p>\n<p id=\"9ffc\" class=\"graf graf--p graf-after--p\">This started with the rise of creative editing tools, has moved to a data-driven understanding of human beings and how they consume information, and ends with how machine learning upgrades the scalability in creating and manipulating\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/mhdempsey\/status\/851476978519744515\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/twitter.com\/mhdempsey\/status\/851476978519744515\">all types of visual and audio assets<\/a>.<\/p>\n<p id=\"7bfa\" class=\"graf graf--p graf-after--p\">But today seeing is still believing and we trust certain sources to continue to report the truth and we default believe them.<\/p>\n<h4 id=\"1396\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">What happens when that trust starts to erode?<\/strong><\/h4>\n<figure id=\"b92f\" class=\"graf graf--figure graf-after--h4\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*atz5QbWOSutqOs6AjqdkXA.jpeg\" data-width=\"5000\" data-height=\"2000\" data-action=\"zoom\" data-action-value=\"1*atz5QbWOSutqOs6AjqdkXA.jpeg\" data-scroll=\"native\">\n<figure style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*atz5QbWOSutqOs6AjqdkXA.jpeg\" alt=\"\" width=\"1600\" height=\"640\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*atz5QbWOSutqOs6AjqdkXA.jpeg\" \/><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/www.youtube.com\/watch?v=9Yq67CjDqvw\">Synthesizing Obama<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/figure>\n<p id=\"1863\" class=\"graf graf--p graf-after--figure\">What happens once the first person\/group displays the power of scalable and believable fake audio or video as a weapon? We recently saw an early sign of this with\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/motherboard.vice.com\/en_us\/article\/bjye8a\/reddit-fake-porn-app-daisy-ridley\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/motherboard.vice.com\/en_us\/article\/bjye8a\/reddit-fake-porn-app-daisy-ridley\">DeepFake<\/a>, a technology used to superimpose celebrities\u2019 faces in porn (<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.youtube.com\/watch?v=BU9YAHigNx8\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.youtube.com\/watch?v=BU9YAHigNx8\">among other things<\/a>).<\/p>\n<p id=\"7a54\" class=\"graf graf--p graf-after--p\">The result? The internet collectively freaked out and multiple platforms took an uncharacteristically censorship-heavy approach, quickly banning the content. And while deepfakes often manipulate something as sacred as sex acts, the targeting of celebrities in our sex-desensitized world makes me believe that the potential impact on society technologies like this could have will not be realized by similar manipulations, but instead with what could happen next.<\/p>\n<p id=\"81c3\" class=\"graf graf--p graf-after--p\">DeepFake and whatever follows it will plant a seed of doubt and skepticism in people\u2019s minds and destroy the idea that you \u201chave to see it to believe it\u201d. But only once false assets are used for something as meaningful as setting off some sort of widespread trigger across financial markets or government agencies, or when they change the outcome of something as large as an election (again?), will that seed blossom into a mindset shift for society.<\/p>\n<p id=\"1f0c\" class=\"graf graf--p graf-after--p\">Eventually this could trickle down from \u201cimportant to verify\u201d facts to day-to-day conversations. As a generation that records everything we do in order to create social proof, will our existing digital footprints become worthless as quickly as our feeds became \u201cvaluable\u201d? Will the rebirth of trust in these types of assets come from a return to analog mediums?<\/p>\n<figure id=\"9300\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--p\" data-scroll=\"native\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\">\n<figure style=\"width: 334px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.instagram.com\/p\/BdbqJJ8jYrO\/?hl=en&amp;taken-by=beeple_crap\"><img loading=\"lazy\" decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*YZ9veeFxBkmSXdjdwCcIDw.jpeg\" alt=\"\" width=\"334\" height=\"381\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*YZ9veeFxBkmSXdjdwCcIDw.jpeg\" \/><\/a><figcaption class=\"wp-caption-text\">Beeple<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/figure>\n<p id=\"b140\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">Perhaps the idea of \u201creal versus not\u201d will mean less\u00a0<\/strong>when our worlds are already being overrun by multiple realities and we are hopping between physical and digital worlds.<\/p>\n<p id=\"b0a9\" class=\"graf graf--p graf-after--p graf--trailing\">These are all interesting exercises to think through, but a lot of how I look at the world as an investor as well as a human opining on the future is through\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@mhdempsey\/will-driverless-vehicle-autonomy-commoditize-d68eb4697c3e\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/medium.com\/@mhdempsey\/will-driverless-vehicle-autonomy-commoditize-d68eb4697c3e\">inflection points<\/a>. While I\u2019m not confident in what will be the catalysts for this particular case, I\u2019m fairly confident that we are fast approaching an inflection point in how humans internally compute all new information. From there we have to figure out whether the power of shared beliefs and incentives can keep us a default trust society, or if a new wave of technology will make us default skeptics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What the future of machine learning does to the future of trust.<\/p>\n","protected":false},"author":1,"featured_media":18438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[278],"tags":[279,280],"class_list":["post-18361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aiml","tag-deepfakes","tag-synthetic-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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